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Led a globally distributed engineering organisation responsible for delivering and operating customer-facing SaaS solutions. Combined strategic leadership, people development, operational excellence, and technology innovation to build high-performing teams while driving reliability, scalability, and business outcomes.

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Highlights

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• Recruited directly by former Netflex colleagues who founded Liquit Software, later acquired by Recast Software.

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• Led 13 direct reports, including 3 Principal Engineers, while providing strategic leadership and alignments across multiple countries and disciplines.

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• Owned the full employee lifecycle, including recruitment, organisational design, onboarding, coaching, career development, performance management, succession planning, promotions, and compensation decisions.

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• Reduced on-call incidents by 60% through a combination of structured mentoring, operational excellence initiatives, knowledge sharing, and improved engineering practices.

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• Accelerated software delivery by reducing build and deployment times by 50% through automation, scripting, and CI/CD optimisation.

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• Directed major SaaS releases, release readiness reviews, production governance, and customer-critical escalations, partnering closely with Product, Support, DevOps, and executive stakeholders.

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• Championed the responsible adoption of AI-assisted development practices, increasing AI pair-programming coverage by 200% within six months, while establishing quality, governance, and engineering standards.

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• Introduced flow-based delivery models, engineering metrics, and governance frameworks that improved transparency, predictability, and organisational effectiveness while preserving team autonomy.

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• Built a culture focused on accountability, continuous improvement, psychological safety, and customer-centric decision-making.

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Led partner ecosystem growth across the Netherlands and Belgium, onboarding and activating more than 20 Managed Service Provider (MSP) partners across compliance, governance, security, backup, and cloud resilience solutions.

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Key achievements:

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• Recruited and enabled 20+ new MSP partners, significantly expanding regional channel coverage and partner-led growth opportunities.

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• Developed and executed partner acquisition and activation strategies that increased market reach and strengthened the partner ecosystem across key growth segments.

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• Built executive relationships with partner leadership teams, establishing strategic go-to-market partnerships focused on pipeline generation and revenue growth.

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• Designed and delivered sales and technical enablement programmes that accelerated onboarding, improved solution positioning, and increased partner effectiveness.

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• Collaborated with sales, technical, and executive stakeholders to develop joint business plans and scalable growth initiatives.

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• Positioned AvePoint solutions around emerging NIS2 and DORA regulatory requirements, helping partners create compelling compliance, governance, and cyber-resilience propositions.

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• Supported partner marketing campaigns, workshops, customer events, and demand-generation activities to increase awareness, engagement, and opportunity creation.

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• Leveraged market insights and partner feedback to continuously optimise partner activation, engagement, and performance.

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Led strategic engagement across Red Hat's hyperscaler ecosystem, driving collaboration, co-sell motions, partner enablement, and business growth with global cloud providers and strategic alliance partners throughout EMEA.

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Highlights

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• Developed and executed joint business strategies with hyperscaler ecosystem partners, creating scalable opportunities that expanded market reach and accelerated cloud adoption.

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• Acted as a trusted advisor to partner executives, sales leaders, architects, and technical teams, aligning business objectives with customer outcomes and growth initiatives.

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• Built and strengthened strategic relationships across cloud providers, solution providers, distributors, and alliance organisations to increase pipeline generation and partner-led revenue.

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• Created and executed partner enablement programmes focused on hybrid cloud, Kubernetes, OpenShift, automation, and modern application platforms.

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• Collaborated with sales, marketing, technical, and executive stakeholders to develop co-sell motions, partner campaigns, and joint go-to-market strategies.

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• Identified new market opportunities, developed business cases, and influenced strategic initiatives designed to increase ecosystem engagement and business impact.

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• Managed complex escalations, stakeholder alignment, and strategic account opportunities across multiple countries and partner organisations.

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• Leveraged data, market intelligence, and partner insights to optimise ecosystem performance and improve business outcomes.

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Led the development and execution of strategic partner programmes across EMEA, helping distributors, solution providers, systems integrators, and alliance partners expand their hybrid cloud capabilities while driving mutual growth and competitive differentiation.

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Highlights

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• Designed and executed partner growth strategies that increased partner capability, engagement, and market competitiveness across EMEA.

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• Developed and delivered scalable technical and sales enablement programmes for distributors, solution providers, consultants, architects, and sales teams.

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• Created strategic alliance programmes that opened new revenue streams and strengthened Red Hat's position within targeted markets and industries.

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• Led major regional initiatives including partner transformation programmes, competitive displacement campaigns, and large-scale channel integration efforts.

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• Supported the successful integration of IBM's channel ecosystem into Red Hat's partner organisation across EMEA.

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• Built strategic business plans using the CHAMP methodology, ensuring alignment between partner objectives, customer needs, and commercial outcomes.

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• Established new partnership frameworks and engagement models tailored to partner business strategies, capabilities, and investment priorities.

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• Worked closely with executive stakeholders, sales leadership, product teams, and partners to drive execution, remove barriers, and accelerate growth opportunities.

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• Acted as an escalation point for strategic partner relationships, helping resolve complex business and operational challenges while maintaining long-term trust.

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Served as the EMEA technical and business leader for Novell's strategic product portfolio, acting as the bridge between customers, partners, Product Management, and Engineering. Combined technical expertise, market insight, and stakeholder engagement to drive adoption, influence product strategy, and strengthen the regional partner ecosystem.

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Highlights

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• Served as the EMEA subject matter expert for GroupWise, ZENworks, PlateSpin, SUSE Linux, and NetWare, supporting enterprise customers, partners, sales teams, and executive stakeholders.

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• Represented EMEA within global Product Management and Engineering organisations, influencing product strategy, roadmap priorities, launch readiness, and go-to-market initiatives.

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• Advised leadership teams on major product launches, market opportunities, customer adoption, competitive positioning, and partner readiness.

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• Delivered executive briefings, keynote presentations, and technical sessions at international conferences, customer events, and partner programmes across Europe, North America, Asia, and the Middle East.

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• Led technical strategy and enablement for Novell's Technology Transfer Partner (TTP) Programme, supporting universities and educational institutions worldwide.

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• Guided enterprise customers through collaboration, endpoint management, migration, business continuity, and infrastructure modernisation initiatives.

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• Designed and delivered proof-of-concepts, workshops, demonstrations, and solution validation programmes that accelerated adoption and partner-led opportunities.

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• Developed partner enablement programmes through technical training, workshops, certification guidance, and best-practice frameworks.

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• Established trusted relationships with executives, architects, consultants, and partner leaders, serving as a strategic advisor on critical customer and product initiatives.

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• Supported large-scale migration, disaster recovery, helping organisations improve resilience and reduce operational risk.

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Led a team of 15 consultants and engineers, overseeing recruitment, coaching, performance evaluations, career development, compensation reviews, and resource planning.

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Key achievements:

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• Led recruitment, coaching, performance management, and career development for a team of consultants and engineers.

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• Owned the end-to-end customer engagement lifecycle, including solution architecture, proposal development, pricing, contract scoping, and executive stakeholder management.

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• Served as the primary escalation point for customers and partners, resolving complex technical and commercial challenges while ensuring high levels of customer satisfaction.

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• Managed strategic relationships with technology vendors and alliance partners, acting as the principal liaison between Netflex and key software and infrastructure providers.

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• Partnered with sales and delivery teams to develop customer-focused solutions that balanced technical requirements, commercial objectives, and business outcomes.

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• Guided enterprise customers through infrastructure modernisation, systems management, collaboration, and business continuity initiatives.

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• Introduced operational frameworks and delivery methodologies that improved consultant utilisation, project predictability, and service quality.

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• Supported business development through customer presentations, technical workshops, demonstrations, and solution positioning activities.

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• Built trusted relationships with customer executives, technology leaders, and vendor stakeholders that contributed to long-term account growth and customer retention.

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• Appointed to the Novell Trusted Partner Advisory Board, serving as a strategic advisor to product and business leadership by translating partner feedback, customer requirements, and market trends into actionable recommendations that influenced product roadmap and go-to-market strategy.

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Served as a trusted advisor to enterprise customers, channel partners, and executive stakeholders across EMEA, helping organisations modernise collaboration, identity, infrastructure, and systems management environments.

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Key achievements:

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• Led pre-sales and technical engagement activities for Novell's Workgroup and Storage Resource Management (SRM) business units, partnering with sales, product management, and channel teams to drive customer adoption and revenue growth.

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• Enabled and developed strategic channel partners through technical consultancy, solution positioning, training, workshops, and go-to-market support, strengthening partner capabilities and expanding market reach.

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• Provided customer and market insights to global Product Management and Engineering teams, influencing product strategy, roadmap priorities, and adoption initiatives.

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• Selected as a member of Novell's global Teaming & Conferencing SWAT Team, supporting strategic customers, accelerating solution adoption, and resolving complex business and technical challenges.

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• Built strong relationships across customer, partner, sales, support, and engineering organisations, translating complex technical concepts into measurable business outcomes.

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• Acted as a technical evangelist and subject matter expert at customer engagements, partner events, and industry forums throughout the EMEA region.

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• Served on the Novell Trusted Partner Advisory Board, providing market analysis, partner feedback, competitive insights, and product recommendations that influenced product direction and go-to-market strategy.

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• Demonstrated leadership beyond formal responsibilities as Chairman of Novell's Social Committee and as an elected member of the Workers Council, championing employee engagement and organisational communication.

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Responsible for the IT infrastructure and operational support of Aramiska sales offices across the EMEA region. Led Service Desk operations, managed third-party vendors and supplier contracts, governed SLA performance, and ensured reliable technology services to support business operations and growth across multiple countries.

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Key achievements:

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• Managed EMEA infrastructure operations and end-user support services.

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• Led daily Service Desk activities and service improvement initiatives.

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• Owned vendor relationships, contract negotiations, and SLA governance.

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• Partnered with business leaders to align technology services with operational requirements.

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Responsible for the global hosting operations of the TalentLink SaaS recruitment platform and Head of IT for the EMEA region. Managed hosting facilities in Paris, supported worldwide platform operations, and led a strategic outsourcing initiative that transformed the platform into a fully managed service model.

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Key achievements:

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• Managed global hosting operations for the TalentLink SaaS platform.

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• Led the hosting facility and operational services in Vitry, France.

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• Served as Head of IT for EMEA, supporting business and technology operations.

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• Successfully migrated the TalentLink platform to a fully managed outsourced environment.

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• Managed technology suppliers, service providers, and operational performance.

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• Ensured platform availability, scalability, and business continuity for international customers.

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Served as AAC Cosmos' lead Novell specialist, delivering infrastructure, migration, storage, and systems management solutions for enterprise and public-sector customers across the Netherlands.

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Key achievements:

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• Designed and implemented complex Novell and Microsoft environments for enterprise and government organisations.

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• Led infrastructure modernisation, migration, and troubleshooting engagements for strategic customers.

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• Designed large-scale storage and network architectures for municipalities and enterprise clients.

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• Managed the ANWB Year 2000 (Y2K) desktop replacement and migration programme.

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• Acted as a trusted advisor to customer stakeholders, translating technical requirements into scalable business solutions.

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• Led technical escalations and complex problem resolution initiatives across customer environments.

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• Built strong relationships with customers, vendors, and internal delivery teams to ensure successful project outcomes.

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Started as a Support Engineer and progressed into senior technical and team leadership roles supporting customers, partners, and hardware vendors across Europe.

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Key achievements:

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• Became the lead support engineer for DrawPerfect and WordPerfect Presentations across EMEA.

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• Established and led the Anti-Virus competency team as security technologies emerged in enterprise environments.

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• Led the EMEA Graphics & Printing Team, supporting customers and printer manufacturers with complex printing and compatibility solutions.

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• Worked directly with hardware vendors to develop and validate custom printer drivers.

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• Served as an early adopter and advocate for emerging technologies including OS/2 Warp.

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• Mentored and coached team members while supporting critical customer escalations and technical challenges.

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• Developed deep expertise in DOS, system architecture, troubleshooting, and customer-focused problem solving.