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Bart
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CRM Manager · 12 years experience
Haarlem, Netherlands (Hybrid)
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Work Experience
Global Campaign management capability specialist
Jul 2021 – present · 5 yrs
The HEINEKEN Company
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Leading digital communication transformation for B2B ordering platforms across 10+markets, driving adoption of data-driven and personalized CRM strategies
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Enabling global operating companies with omnichannel communication best practices, integrating sales, ecommerce, and marketing touchpoints.
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Shaping global CRM vision cross-functionally with frameworks to enable digital maturity and customer engagement growth.
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Transformed offline customer interactions to online channels, improving onboarding rates, repeat orders and customer self-order rates.
CRM Manager / Head of Retention (Heineken e-commerce / Beerwulf)
Jan 2018 – Jun 2021 · 3 yrs
The HEINEKEN Company
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Delivered single digit improvement in retention KPIs (reorder rates & churn rates) through data-driven lifecycle marketing.
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Defined CRM and marketing automation strategy for 10 European markets (Beerwulf.com and The-Sub.com).
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Led the retention team (4 specialists) responsible for customer re-order rates, churn reduction, and lifetime value improvements.
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Developed CLV models and integrated customer insights into Communication strategy with branding and operations teams.
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Introduced automated CRM journeys to increase customer engagement and repeat purchase frequency.
Product Owner E-mailmarketing
Jul 2017 – Jan 2018
Randstad Groep Nederland
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Responsible for vision and implementation of the email marketing strategy for Randstad, Tempo-Team, and Yacht:
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• Managed Salesforce Marketing Cloud and Pardot integrations with CRM systems.
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• Defined and executed automated campaigns across candidate and client journeys (B2B & B2C).
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• Delivered updated job alert communications leading to measurable contribution to number of
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applications, improving conversion rates and customer experience.
Senior E-mailmarketeer
Jan 2015 – Jul 2017 · 2 yrs
Randstad Groep Nederland
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Responsible for the e-mail strategy of Randstad, Tempo-Team and Yacht in the Netherlands. Advising on how to maximize results from e-mailmarketing for both b2b and b2c. Optimization of contact strategy for all e-mails sent and for customer journey through marketing automation, getting the most out of our ESP ExactTarget (Salesforce MarketingCloud).
E-mailmarketeer
Feb 2012 – Jan 2015 · 2 yrs
Randstad Nederland
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Responsible for all email marketing activities, email marketing strategy and primary contact person for email marketing at Randstad Nederland. Coordinated migration to new ESP Marketing System and integration with backend systems. Developed campaigns, sent out email campaigns, managed reporting and monitored results in customer contact strategy. Both B2C and B2B.
Account manager
Feb 2008 – Feb 2012 · 4 yrs
EDM Media
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Managed a portfolio of ca. 25 clients (a.o. Reader’s Digest, Volkskrant, SBS Broadcasting, ECI, Nationale Postcode Loterij). Selling, consulting and developing database marketing and direct marketing campaigns.
CRM consultant
Oct 2007 – Jan 2008
Evean
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CRM-consultant Evean Thuiszorg Noord-Holland. Developing CRM system at home care organization.
Internship
Apr 2007 – Jan 2008
The Customer Connection
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Internship for finishing Master's degree. Research after the influence of personal interaction on the perceived service quality
Salesman telemarketing
Sep 2005 – Apr 2007 · 1 yrs
SNT Nederland B.V.
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Selling telephone and internet contracts via Telemarketing. Coaching other representatives.
Skills
Marketing & Growth
Online Marketing, Email Marketing, Marketing Communications, Marketing Strategy, Social Media, Marketing
Tools & Software
CRM Software, SFMC, Microsoft Office, Microsoft Excel, CRM
Soft Skills & Leadership
Organization Skills, Analytisch denkvermogen, Communicatie, Engels
Databases & Storage
Database Management
Data Science & Analytics
Gegevensanalyse
Cloud & Infrastructure
Automatisering
Sales Management
Sales
Customer Service
Customer Relationship Management (CRM)
Other Skills
Rapportage, Multifunctionele coördinatie, Strategie, Digitale marketing, Campagnes uitvoeren, Direct Marketing, Database Marketing, Telemarketing, ExactTarget, Tripolis, Salesforce marketing cloud
Personal Qualities
Empathisch
Fosters strong customer relationships by actively listening to client feedback and tailoring communication strategies to meet their unique needs.
Zelfstandig
Drives initiatives independently by analyzing customer data and implementing targeted strategies that enhance engagement and retention.
Resultaatgericht
Drives targeted campaigns that enhance customer engagement and boost conversion rates, consistently achieving measurable outcomes aligned with business objectives.
Samenwerkingsgericht
Facilitates cross-departmental collaboration to enhance customer engagement strategies and optimize CRM system effectiveness.
Availability & Preferences
Contract type
Employed
Work arrangement
Hybrid
Region
Haarlem, Netherlands
Education
Master · University of Groningen · 2002 – 2007
Certificate · University of Groningen · 2005 – 2006
Languages
Dutch, Native
English, Fluent
Italian, Conversational
Why anonymous?
Bart is exploring opportunities confidentially through TotaMatch. We only share information relevant for an initial assessment here. Upon mutual interest, a personal introduction with full name, portfolio, and contact information will follow.
Contact Bart
Bart remains anonymous until there is mutual interest. TotaMatch will check if they are open to an introduction. No obligations, no waiting times longer than 48 hours.