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Danny
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Defined Work Happiness
Typically responds within 2 days
Chief Operating Officer · 12 years experience
Voorschoten, Netherlands (Hybrid)
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My best work arises when...
ruimte heb om mijzelf te zijn.
Work Experience
Director Operations Spindler Holding
May 2025 – Dec 2025
Spindler installatietechniek
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Holding Company / Multiple Operating Companies
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Final responsibility for the operational management of a holding company
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with 10 subsidiaries (5–80 employees per entity, total revenue ~€20M).
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Responsible for structure, leadership, and performance at holding level.
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Active at the intersection of strategy, organizational design, and execution.
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Key contributions:
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• Professionalization of leadership and ownership across multiple
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independent business units.
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• Strengthening decision-making and mandate structures within the holding.
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• Guiding organization-wide change programs aimed at sustainable
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performance improvement.
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• Close collaboration with owner on strategy and future-proofing the organization.
Manager Operations, Sales and Marketing, Member MT
Sep 2023 – Oct 2024 · 1 yrs
Nedelko Group
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Operational lead for an international trading organization with branches
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in the Netherlands, Germany, Czech Republic, and Belgium.
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Joined an organization that had ground to a halt after a period of cost
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reduction and headcount cuts: fragmented logistics, reactive sales,
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unclear mandates, and a shaken team.
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Key contributions:
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• Full restructuring of operational processes and logistics.
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• Restoring direction, ownership, and cross-border collaboration.
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• Strengthening the management team and decision-making at branch level.
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• Organization made fully operational again by giving people clarity and mandate.
Business Unit Manager | Management Team member
Sep 2018 – May 2023 · 4 yrs
Kiwa Nederland
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Responsible for leading and developing 2 business units with 100 employees
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and revenue of approx. €10M within an international knowledge and
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certification organization.
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Additionally responsible for Sales and Marketing at division level
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with direct impact on commercial direction, client positioning, and growth.
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Worked in a complex environment with strong specialist professionals,
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where providing direction, decision-making, and ownership were critical.
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Key contributions:
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• P&L responsibility for 2 business units (€10M, ~100 FTE).
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• Division-wide management of Sales and Marketing.
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• Strengthening leadership, structure, and collaboration within the units.
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• Active role in alignment with peer business units and management across
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multiple European countries.
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• Contributing to harmonization and joint development within the
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international Kiwa organization.
Chairman of the board Organisation of local broadcasters in the Nederlands
Apr 2015 – Sep 2018 · 3 yrs
OLON
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Key contributions:
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• Led the transition from OLON to NLPO; strengthened the national structure and collaboration for 265 broadcasters.
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• Consultation partner for the Ministry of Education, Culture and Science, the Association of Netherlands Municipalities (VNG), and national media organizations.
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• Administratively designed and implemented the 2015–2018 Renewal Agreement.
Manager Operations a.i.
Sep 2012 – Aug 2013
VitOrtho bv
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Situation.
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Company in the food supplements industry facing restructuring and regulatory pressure as new EU and Dutch rules on health claims and labeling were enforced.
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Action.
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Led the review and restructuring of a 300+ product portfolio to comply with the Dutch Commodities Act and EU Directive 2002/46/EC.
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Improved logistics and sharpened commercial strategy to maintain both compliance and market position.
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Result.
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Achieved a fully compliant product line, improved delivery reliability, and strengthened relationships with regulators and distributors.
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Reflection.
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Learned that compliance can be a catalyst for better performance aligning trust, efficiency, and growth.
Chairman Of The Board
Aug 2011 – Dec 2015 · 4 yrs
Omroep Holland centraal Unity FM en TV
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Situation.
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Regional broadcaster struggling with fragmented structure and declining relevance.
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Action.
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Restructured Unity FM and Unity TV, focusing on content quality, collaboration, and financial recovery.
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Result.
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Restored operational performance, improved audience figures, and built sustainable municipal partnerships.
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Reflection.
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Discovered that true local leadership thrives on ownership, trust, and pride within teams.
Entrepreneur / Director
Jan 2011 – Jan 2019 · 8 yrs
Anexe business optimization
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I founded and led my own company focused on organizational development and leadership. Responsible for strategy, positioning, and execution, with direct involvement with clients, teams, and results.
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During this period, I worked with a variety of organizations on issues related to growth, professionalization, and change. I led projects that emphasized structure, collaboration, and leadership, often in highly complex or tense situations.
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This entrepreneurial period forms the foundation of my current leadership style: focused on responsibility and results, with an eye for people, dynamics, and context.
General Manager
Aug 2009 – Dec 2010 · 1 yrs
Neoderma Hettinga Benelux
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Situation.
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Cosmetics supplier with outdated structure and weak marketing.
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Action.
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Implemented reorganization, new operational processes, and marketing strategy.
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Result.
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Returned the company to growth and a stronger professional brand presence.
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Reflection.
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Transitioning from retail to corporate leadership deepened my strategic and brand-driven perspective.
Les Mills Sportsinstructor
Jan 2009 – Sep 2010 · 1 yrs
Aerofit Healthclub
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Bodycombat instructeur.
Interim Manager
Dec 2008 – Dec 2009 · 1 yrs
Your life sportsclub
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Situation.
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Health club with 50 employees faced declining revenue.
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Action.
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Rebuilt sales and service teams and streamlined processes.
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Result.
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Achieved consistent growth in membership and satisfaction within 6 months.
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Reflection.
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Learned to balance people leadership with decisive operational choices.
Skills
Soft Skills & Leadership
Organizational Leadership, Management Team Leadership, Team Leadership, Operational Leadership, Executive Leadership, People Leadership, Decision-Making, Performance Management, Director level, Organizational Effectiveness, Managementontwikkeling, Leiderschapsontwikkeling, Directie, Organisatorische vaardigheden, Life coaching, Strategisch denken, Sociale vaardigheden, Gezamenlijk oplossen van problemen, Communicatie, Teammotivatie, Multitasking, Duurzaamheid, Duurzame ontwikkeling
Business & Finance
Beleidsanalyse, P&L Management, Business Unit Management, P&L Responsibility, General Management, Strategic Planning, Corporate Governance, Holding Structures, Multi-Company Management, salesmanagement, Commercial Operation, Businessbuilder,
Project Management & Agile
Operationeel beheer, Organizational Design, Matrix Organizations, Organizational Improvement, Stakeholder Management, Quality Management, Daily Operations, Procesverbetering, Werkprocessen
HR & Recruitment
Culture Change, Opleiding van werknemers, Carrière-ontwikkeling, People development, Training en ontwikkeling
Business Transformation
Restructuring, Business Transformation
Content & Communication
Strategische communicatie
Retail Sales
Retailactiviteiten
Personal Qualities
Zelfstandig
Drives strategic initiatives independently, ensuring operational efficiency and fostering a culture of accountability throughout the organization.
Resultaatgericht
Drives operational efficiency by implementing data-driven strategies that consistently meet and exceed organizational performance targets.
Empathisch
Fosters a collaborative work environment by actively listening to team concerns and integrating employee feedback into operational strategies.
Leiderschapsgericht
Inspires teams through strategic vision and fosters a collaborative culture that drives operational excellence and aligns with organizational goals.
Samenwerkingsgericht
Fosters cross-departmental collaboration by implementing integrated processes that enhance communication and streamline operations across the organization.
Analytisch
Utilizes data-driven insights to streamline operations and enhance decision-making processes, ensuring optimal efficiency across all departments.
Flexibel
Adapts operational strategies in real-time to meet changing market demands, ensuring seamless execution of company objectives and maintaining team morale.
Availability & Preferences
Contract type
Employed
Work arrangement
Hybrid
Region
Voorschoten, Netherlands
Education
Erasmus Universiteit Rotterdam · 2012 – 2013
Open Universiteit · 2019 – 2019
Governance University · 2017 – 2017
INSA Consultancy · 2017 – 2017
INSA Consultancy · 2017 – 2017
INSA Consultancy · 2017 – 2017
Leo de Later Mediatraining · 2017 – 2017
Hogeschool ISBW · 1998 – 1998
Entrepeneur college Overbosch · 1986 – 1989
Languages
Dutch, Native
Engels, Professional
Why anonymous?
Danny is exploring opportunities confidentially through TotaMatch. We only share information relevant for an initial assessment here. Upon mutual interest, a personal introduction with full name, portfolio, and contact information will follow.
Contact Danny
Danny remains anonymous until there is mutual interest. TotaMatch will check if they are open to an introduction. No obligations, no waiting times longer than 48 hours.