About Us At Dyson, we tackle challenges others overlook through innovative technology and bold ideas. Our team is central to our mission, working together across functions and markets to deliver exceptional consumer experiences globally. ## About The Role We are seeking a Senior Retail Activation Manager to spearhead Dyson’s retail strategy, planning, and execution across direct, indirect, and online channels in the Benelux & Nordics cluster, which includes six markets. This role bridges strategy, activation, and shopper experience, ensuring global priorities are effectively adapted into impactful local strategies and exemplary execution. You will oversee the complete scope of retail activations and new product launches, collaborating cross-functionally to achieve significant results. Reporting to the Head of Marketing for the cluster, you will lead a team of three, acting as the crucial link between global direction and local market insights and execution. ## Key Responsibilities ### Retail Strategy & Activation - Define and implement the retail activation strategy for direct, indirect, and online channels in the Benelux & Nordics cluster. - Adapt global priorities into locally relevant plans that foster business growth and brand excellence. - Manage trade marketing investments and optimize spending to maximize ROI. ### NPD Launches & Campaign Execution - Lead retail launches and activations from strategy and planning to execution. - Ensure flawless implementation that aligns with brand standards, commercial goals, and timelines. - Collaborate closely with Media, Category, Commercial, and Retail Experience teams to deliver integrated campaigns. ### Shopper Experience & Performance - Create best-in-class shopper experiences across physical retail and online partner platforms. - Utilize market, retail, and e-commerce insights to uncover opportunities and enhance performance. - Employ a test-and-learn approach, scaling successful initiatives across markets. ### Stakeholder Management - Serve as the primary link between Global and Local teams, ensuring alignment on priorities and execution. - Cultivate strong partnerships with retail customers, agencies, and cross-functional stakeholders. - Lead Joint Business Planning discussions with key retail partners. ### Leadership & Team Development - Lead, coach, and develop a team of three Retail Activation professionals. - Promote a high-performance culture emphasizing collaboration, accountability, and continuous improvement. - Ensure effective project delivery across multiple markets and priorities. ## Working Policy Our campus culture emphasizes connection—collaboration in person, shared creativity, and hands-on learning. Therefore, we do not offer a standard hybrid arrangement. Working side by side fuels our best ideas, fosters belonging, and encourages us to push boundaries together. ## About You To excel in this role, you will bring: - 6+ years of experience in retail marketing, trade marketing, brand management, or a related commercial function. - A strong track record of successful retail activations and product launches in a fast-paced, consumer-focused environment. - In-depth understanding of omnichannel retail, shopper behavior, and customer journey optimization. - Experience in translating global strategies into effective local market execution. - Strong analytical skills to convert insights into actionable plans. - Excellent stakeholder management skills, with the ability to influence across functions, markets, and seniority levels. - Strong project management capabilities and the ability to manage multiple priorities simultaneously. - Experience in leading, coaching, and developing high-performing teams. - A proactive, collaborative, and results-oriented mindset. - Fluency in English; Dutch or French is a plus. ## Benefits - Discount on Dyson products - Company pension scheme - 29 days annual holiday plan - Company fitness plan - Employee Assistance Programme (EAP) - Life assurance plan - Transportation allowance (€0.23/km regardless of the means of transport) - Health insurance – medical contribution - Eye examination & computer glasses reimbursement Please note: New employees at Dyson in the Netherlands begin employment on a 12-month fixed-term basis. Dyson is an equal opportunity employer. We recognize that diverse minds drive our unique technology, and we welcome applications from all backgrounds. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status, or any other dimension of diversity.