Vitamin Well Group develops premium functional drinks, snacks, and protein products for modern, on-the-go lifestyles. Our brands include Barebells, NOCCO, and Vitamin Well, and we operate in over 50 markets with a revenue exceeding SEK 10 billion. We are headquartered in Stockholm and have a team of over 750 dedicated employees focused on building strong brands and delivering exceptional products.

The Role

As a Gym Sales Representative for Amsterdam and Utrecht, you will take ownership of our brand performance in your region. Your market presence, execution skills, and ability to identify opportunities will shape our growth within the fitness community. This role is essential for engaging consumers who seek better-for-you brands in their daily lives.

Responsibilities

• Achieve monthly volume and distribution goals while meeting overall market objectives and KPIs through efficient route planning and intentional visits.
• Manage regional distribution and sales of NOCCO, Barebells, and Vitamin Well by engaging with wholesalers.
• Collect and grow weekly sales orders from assigned accounts consistently.
• Conduct regular client visits and follow-ups to assess needs, manage inventory, enhance sales through upselling/cross-selling, promote trials/samples, and maintain awareness of promotions.
• Build strong relationships with fitness and other accounts, advising on product selections and order processes.
• Support marketing efforts to develop market awareness by managing local sampling teams and coordinating relevant activations, events, and demos, including evenings and weekends.

What You Can Expect

• A dynamic, fast-growing company with quick decision-making.
• A collaborative and informal workplace that encourages cross-functional teamwork.
• Competitive salary and benefits, including a company car.
• An opportunity to build our brands, shape the market, and make a lasting impact.

Who You Are

You are ambitious, resilient, and proactive, spotting opportunities in the fitness community and acting on them. Challenges motivate you to perform better, and you thrive in a fast-paced sales environment, balancing hands-on execution in gyms with strategic planning. You excel in building relationships and quickly earning trust with gym owners, managers, and fitness professionals. Your communication is clear, persuasive, and professional, making you effective in both quick conversations and structured reporting.

You possess strong organizational and planning skills, effectively managing your time and covering your territory while paying attention to details. You enjoy working independently but also contribute to team success.

Requirements

• Minimum one (1) year of sales experience, preferably within gyms, FMCG, retail, or account management, with a proven ability to manage activation events.
• Based in Amsterdam, with a valid Driver’s License and fluency in Dutch and English.
• Team player with commercial acumen and a hands-on, solution-oriented mindset thriving in a fast-paced culture.
• Strong local knowledge of your region and the fitness community.
• A strong personal presence: sporty, energetic, authentic – fitness is part of your lifestyle.

How to Apply

Application deadline: August 14th, 2026. We review applications continuously and may fill the position before the deadline. While we appreciate LinkedIn, please include a CV for a complete view of your experience.

Life at Vitamin Well Group

At Vitamin Well Group, we believe a great workplace fuels great products. Our values – innovation, courage, drive, and responsibility – guide our collaboration and business practices. We promote active lifestyles through run clubs, group workouts, and sporting events. As we grow, we aim to positively impact our environment and promote healthy lifestyles across our value chain. As part of the recruitment process, you may be asked to complete personality and logical ability tests through our partner Alva Labs to ensure the best match for the role.