Product Marketing Manager - Coffee Category
Versuni
Drachten, Frisia, Netherlands
Hybrid
Intermediate
Starts as soon as possible
posted 8 days ago
Vacancy Summary
Join our team as a Product Marketing Manager focused on the Coffee Category, where you will translate product innovations into compelling consumer benefits and drive successful product launches. Collaborate with cross-functional teams to create impactful product stories and demonstrations.
Required skills
Quantitative Research
Social Listening
communication
Validation
Innovation
Consumer Insights
Sensory Science
Insurance
integration
Market Intelligence
planning
Growth
workshops
Teams
Feedback
Competitive Intelligence
Demonstrations
English
Analysis
UX Research
Product Positioning
Support
Bicycle
Research Methods
Product Demonstration
Guidance
execution
Evaluation
Health
Make
Clear
Legal
Management
Performance
Food
Learning
Culture
User Experience (UX) Principles
Barista
NICE
JOIN
understanding
Benefits
Career Development
Diversity
Value Propositions
Balancing
Connecting
Prototypes
Discipline
Customer Activation
English level
Fluent
Languages
English
About the role: Delivering exceptional coffee experiences requires more than just great products. It involves creating compelling product narratives, effective demonstrations, and clear consumer value propositions that differentiate innovations in a competitive landscape. This role is responsible for translating product innovations into meaningful consumer benefits, product claims, demonstrations, and activation concepts that support successful product launches and enhance consumer preference. You will work closely with the User Experience Research (UXR) team and collaborate with Product Management, Marketing, Innovation, and Engineering. This position combines product storytelling, claims development, competitive intelligence, and consumer activation, utilizing consumer insights while relying on UXR for research execution.
Responsibilities:
- Translate technical product features and innovations into clear, compelling, and consumer-relevant benefits.
- Develop product claims and distinctive demonstrations that effectively communicate product benefits to both internal and external audiences.
- Collaborate with UXR, Engineering, Legal, and technical experts to support claim substantiation and validation.
- Ensure claims, demos, and value propositions are prepared for key projects and launch milestones.
- Facilitate cross-functional workshops to define consumer value, claim territories, reasons to believe, and demonstration opportunities.
- Maintain claims, evidence, and the approved claims repository across the coffee category.
About Versuni
Versuni
We are Versuni. Home to some of the world’s most renowned home appliance brands. Our purpose is turning houses into homes. As a house of brands, we are home to the brands: Philips, Philips Baristina, Saeco, Gaggia, Preethi, Philips Walita, L’OR Barista and Senseo. With more than 900 patents on our name, our portfolio spans kitchen appliances, coffee, climate, garment, and floor care. Versuni is headquartered in Amsterdam, the Netherlands, and we have innovation, manufacturing, and commercial centers across the globe, with a footprint in over 100 countries.
Locations
Amsterdam, NL
Website
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