Join our dynamic team as a Marketing Manager/Specialist, where you will play a pivotal role in driving growth for our company. We are a performance-focused business dedicated to hiring talented remote team members from Eastern Europe and South Africa.

About the Company

JobRack, founded by Noel, specializes in helping agency owners and entrepreneurs recruit exceptional remote talent from Eastern Europe and South Africa. We pride ourselves on our friendly culture and commitment to excellence.

The Role

We are seeking a hands-on Marketing Manager/Specialist who will take charge of our marketing funnel. You will collaborate directly with the founder to strategize and execute marketing initiatives swiftly and effectively. Your expertise in creating high-converting landing pages and lead magnets will be crucial.

Responsibilities

• Campaign Execution: Launch and test paid offers (e.g., micro-guides) to quickly generate leads.
• Funnel Development: Create simple funnels that convert leads into hiring clients.
• Content Repurposing: Transform our 75-page Offshore Hiring Playbook into effective micro-guides and short-form offers.
• Email Marketing: Develop and manage high-performing email campaigns (opt-ins, nurture sequences, newsletters, etc.).
• Partnerships: Oversee newsletter sponsorships and partnership campaigns, identifying new opportunities.
• Analysis & Optimization: Monitor metrics, identify successful strategies, and rectify underperforming areas using GA4, dashboards, and KPIs.

Requirements

To excel in this role, you should possess:

• Proven experience in building and managing full marketing funnels (ads → landing page → nurture → sale), preferably in a B2B context.
• Hands-on experience with at least one major ad platform (Meta, LinkedIn, Google).
• Proficiency in building landing pages using ClickFunnels, WordPress, or similar tools.
• Strong skills in list management, sequences, and broadcasts (ActiveCampaign experience is a plus).
• Experience in writing or repurposing content for conversion (lead magnets, micro-guides, short-form offers).
• Confidence in using GA4, dashboards, and KPIs to prioritize tasks.
• Ability to launch and test campaigns independently without needing a designer or developer.
• A bias for speed and action, with a focus on launching MVPs quickly and iterating.
• Recent examples of utilizing AI tools to enhance marketing execution.

Nice to Have

• Experience in managing newsletter sponsorships and tracking conversions.
• Background in an agency, SaaS, or service business.
• Familiarity with HubSpot, Zapier, and Google Sheets.
• Experience with systems that drive referrals and repeat customers.
• A personal interest in remote work, hiring, or entrepreneurship.
• Knowledge of SEO, PPC, and CRO (a plus, not a strict requirement).

What We Offer

• Competitive salary of $3,000–$4,000+/month (gross, independent contractor basis).
• Fully remote work environment.
• Full-time position with some flexibility.
• 20 days of paid holiday (increasing to 25 after one year).
• 5 paid sick days annually.
• Annual team retreat and opportunities for growth and ownership.

We encourage you to apply if you are excited about working remotely as an independent contractor and are ready to contribute to our team. Let's figure it out together!