The Social Hub (B Corp™)

Graphic Design Director

The Social Hub (B Corp™)

Amsterdam, North Holland, Netherlands

Expert

posted 11 days ago

About The Social Hub (B Corp™)

A Certified B Corporation® driven by a purpose to create a better society, The Social Hub is a pioneer in the hybrid hospitality industry, offering spaces where guests from all walks of life can learn, stay, work and play. With hotels located across Europe’s most dynamic cities, The Social Hub connects and creates a unique community of travellers, students, business professionals, neighbours, and more.

From hotel facilities, student and extended stay rooms, coworking spaces, through to auditoriums, gyms, event spaces and a comprehensive social impact programme including its TSH Talent Foundation, The Social Hub is a place where people can connect and learn from one another, build a community and engage in unique experiences that help spark ideas and make change happen. ​Founded in 2012, The Social Hub is headquartered in Amsterdam and counts with more than 1,000 employees and over 10,000 rooms.

The Role

As the Graphic Design Director, you will lead the transformation of bold brand concepts into compelling visuals that resonate, from striking interiors to intricate printed details. Collaborating closely with top-tier creative partners, you will build an in-house studio that embodies the brand's edge. This role allows you to set the creative direction, elevate standards, and ensure every touchpoint reflects the unmistakable identity of TSH. It’s a hands-on, impactful position that offers creative freedom. If you're ready to take ownership of a brand, this is your opportunity.

About the Company

TSH is recognized for its innovative approach to hospitality, creating a vibrant and inspiring environment where individuals can work, stay, learn, and play authentically. We operate like a hotel but offer much more, including student accommodation, flexible stay options, fitness facilities, events, and community spaces. With locations across The Netherlands, Germany, Austria, Italy, France, Spain, Portugal, and the UK, and plans for global expansion, we are redefining hybrid hospitality.

The Role

You will drive the evolution of the TSH masterbrand, enhancing its distinctiveness and boldness. Your responsibilities include:

  • Transforming brand strategy into effective design systems across print, digital, and physical spaces.
  • Directing and challenging external agencies while maintaining a cohesive creative vision.
  • Engaging in hands-on design when necessary to uphold quality standards.
  • Ensuring consistency across signage, campaigns, and collaborations.
  • Managing design requests and keeping projects on track.
  • Building and mentoring an in-house design team that aligns with brand growth.
  • Representing the brand in key discussions and confidently advocating for its vision.

Requirements

  • 8 to 12 years of experience in brand, graphic, or visual design.
  • A strong portfolio demonstrating both conceptual thinking and execution across various touchpoints.
  • Experience in developing and utilizing brand systems rather than creating isolated designs.
  • Proficiency in digital, print, and spatial design.
  • Experience in leading or mentoring designers and a passion for helping others grow.
  • A keen eye for detail, strong taste, and the confidence to make decisive choices.
  • Background in hospitality, lifestyle, or retail brands, or a readiness to adapt quickly.

What We Offer

  • An opportunity to work at a dynamic, multi-national company that is an innovator in the hospitality industry.
  • The chance to be part of a Certified B Corp® company that balances profit with positive impact, collaborating with organizations like Movement on the Ground and the TSH Talent Foundation.
  • Opportunities for professional growth and development.
  • Attractive discounts across all our properties in Europe for you and your friends and family.
  • A vibrant workplace filled with events, fun colleagues, and competitive salary and benefits.

We embrace diversity and welcome individuals from all backgrounds. Your authenticity contributes to our team's richness. Come as you are.

Required skills

Visual Design

quality standards

Strategy

Graphic Design

English level

Professional

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