Over het bedrijf

Clinicians and nurses work under heavier pressure than ever. More patients, more data, more decisions to make. kaiko gives them back the focus, time, and headspace they need to provide the best possible care. kaiko is a European clinical AI lab, one of the only companies working across the full stack. Our approach spans three layers: our own frontier models, a clinical AI workspace built for complex hospital needs, and workflows ranging from preparation and decision support to diagnostics and interpretation. Our product is in daily use at leading European hospitals, reducing preparation time and cognitive workload for clinical teams. The next decade of European healthcare will be shaped by AI, and we're here to shape it in the best way possible. kaiko is a well-funded company with a growing international team, operating from Amsterdam and Zurich.

De rol

kaiko's marketing strategy is built on high-touch engagement with a defined set of priority hospitals rather than mass-market acquisition. The Revenue Marketing Lead is the operational backbone of that strategy. You will establish kaiko's account-based marketing function and pipeline measurement infrastructure from the ground up. The focus is on running coordinated, multi-touch campaigns against named hospitals across European markets. You'll own HubSpot, run paid LinkedIn calibrated to named-account engagement, partner with sales on hand-off and attribution, and own the metrics that prove marketing is contributing to the pipeline. This is not a classic demand generation role; the funnel is narrow and named, the pipeline is long, and the work is account orchestration, sales partnership, and rigorous measurement, not mass acquisition or funnel optimization at scale. Your program also runs on the content engine's output, partnering closely with our Content Lead to turn articles, customer stories, video, and executive narratives into sequenced, account-level touch programs. You will be based in The Netherlands, with the expectation of spending at least 50% of your time at the office.

Verantwoordelijkheden

• Build and run kaiko's account-based marketing function: target list management, named-account campaigns, content sequencing, engagement tracking, and sales hand-off.
• Own the account-to-moment loop. Before each high-touch moment, decide which accounts and personas to bring in. After, run the multi-touch follow-up that converts attention into account engagement and hands warm accounts to sales.
• Plan and manage paid LinkedIn campaigns against named accounts and personas, with creative calibrated to high-touch engagement, not generic awareness.
• Own HubSpot end to end for marketing: account-level tracking, lifecycle stages, nurture flows, attribution, and UTM tagging. You configure it yourself.
• Define and own marketing-sourced and marketing-influenced pipeline metrics. Partner with sales on lead hand-off, account prioritization, and weekly pipeline reviews.

Vereisten

• 5 to 8 years in account-based marketing, revenue marketing, or demand generation at B2B SaaS companies with complex products and long sales cycles. ABM-focused backgrounds preferred.
• A track record of running ABM programs against a defined target account list, with multi-channel orchestration and structured sales hand-off.
• Hands-on HubSpot expertise. You've configured the platform yourself rather than relying on an ops team. Significant paid LinkedIn experience, optimized for account-level intent and engagement signals rather than only click metrics.
• Experience defining and reporting marketing-sourced and marketing-influenced pipeline to leadership, including for high-touch outcomes where attribution is complex.
• A self-starter who operates with limited direction. You set your own brief, prioritize, and ship without waiting for a perfect spec.
• An account-thinker with a commercial mindset. You think in named accounts and long cycles, not lead volumes or click-through rates.

Nice to have

• Familiarity with healthcare, life sciences, or AI sectors.
• Working knowledge of Dutch or German.

Wat wij bieden

• An attractive and competitive salary, a good pension plan, and 25 vacation days per year.
• Great offsites and team events to strengthen the team and celebrate successes together.
• A EUR 1000 learning and development budget to help you grow.
• Autonomy to do your work the way that works best for you, whether you have a kid or prefer early mornings.
• An annual commuting subsidy.

Sollicitatieproces

Our interview process is designed to assess mutual fit across skills, motivation, and values. It typically includes the following steps: screening call, team interview, technical interview, and final executive conversation. We are excited to gather a broad range of perspectives in our team, as we believe it will help us build better products to support a broader set of people. If you’re excited about us but don’t fit every single qualification, we still encourage you to apply.