Job Location: Open to candidates from anywhere in the EU and UK. Flexibility: Fully remote role. As a Digital Marketing Specialist at GraphAware, you will leverage your understanding of our product, customers, and market to execute effective digital marketing strategies. Collaborating closely with both the marketing and sales teams, you'll design and implement campaigns, optimize systems, and enhance our lead generation and conversion processes. We seek a proactive individual who can identify opportunities, challenge existing practices, and propose innovative solutions.

The Role

You will be responsible for:

• Enhancing organic visibility by collaborating with our content writer to refine our SEO strategy, including keyword research and content optimization.
• Optimizing the marketing lifecycle to improve lead conversion rates and manage nurture workflows effectively.
• Overseeing our marketing technology stack, primarily using HubSpot and WordPress, ensuring data quality and supporting campaign activities.
• Driving demand and conversions through digital channels by managing both paid and organic campaigns, continuously testing for performance improvements.
• Delivering reliable marketing insights through analytics, reporting on campaign performance, and identifying areas for enhancement.
• Providing informal HubSpot training and creating manuals for the marketing and sales teams to ensure effective tool usage.

Requirements

• 3-5 years of experience in impactful digital marketing roles, preferably in technical product environments.
• Self-starter with strong workload management skills and the ability to meet deadlines independently.
• Curiosity and up-to-date knowledge of the latest marketing tools and techniques.
• Proficiency in marketing automation tools, CMS platforms, and data analytics (Google Analytics, HubSpot, etc.).
• Exceptional verbal and written communication skills for effective cross-team collaboration.

Essential Skills

• HubSpot Marketing Hub
• HubSpot Sales Hub
• WordPress
• PPC platforms, including Google Ads and LinkedIn Ads
• Google Analytics (GA4)
• Google Search Console
• Google Tag Manager

Nice to Have

• Experience with Ahrefs or similar tools (Moz, Semrush, etc.)
• Familiarity with Screaming Frog
• Knowledge of webinar and online event tools

What We Offer

• Remote-first, results-oriented culture emphasizing autonomy and accountability.
• True flexibility to work from anywhere in Europe or the UK with a balanced schedule.
• Opportunities for knowledge growth through challenging projects and peer collaboration.
• Global connections through regular international team meetups.
• Competitive compensation with regular salary reviews.
• Equity participation through our share scheme program.

GraphAware’s Values

• Sense of ownership and responsibility for outcomes.
• Commitment to excellence and continuous improvement.
• Focus on customer success and building lasting relationships.
• Passion for graph technology and innovation.
• Mutual support within the team.

Ready to make an impact? Join GraphAware and be part of something truly transformative. Apply now and help shape the future of graph-powered intelligence analysis!