We are looking for a strategic and innovative Marketing Lead to enhance our social media presence and develop our brand identity. This role combines data-driven marketing with storytelling to create engaging and growth-oriented brand experiences across all digital platforms.

The Role

You will be responsible for developing and executing a comprehensive social media strategy that aligns with our business objectives. This includes managing and expanding our presence on platforms such as Instagram, LinkedIn, TikTok, and X, while planning and maintaining a content calendar that incorporates campaigns, trends, and evergreen content. You will also monitor platform trends to maximize reach and engagement.

Responsibilities

• Develop and implement a social media strategy that meets business goals.
• Manage and grow our presence on various social media platforms.
• Plan and maintain a content calendar with diverse content types.
• Define and evolve the brand voice, tone, and visual identity.
• Ensure brand consistency across all channels including social, web, email, and paid media.
• Lead brand campaigns from concept to execution.
• Collaborate with design and content teams to create high-quality assets.
• Oversee the creation of engaging content such as short-form videos, graphics, and copy.
• Guide storytelling that resonates with our target audiences.
• Track, analyze, and report on key performance metrics.
• Use insights to optimize campaigns and content strategy.
• Conduct A/B testing and experiment with new formats.
• Lead and mentor social media and content team members.
• Collaborate cross-functionally with product, sales, and partnerships teams.
• Manage external agencies or influencers as needed.

Requirements

• 5+ years of experience in marketing, particularly in social media and brand development.
• Proven ability to grow and manage brand presence online.
• Strong understanding of social media platforms, tools, and trends.
• Experience with analytics tools such as Google Analytics.
• Excellent communication, storytelling, and leadership skills.
• Creative mindset with a data-driven approach.

Nice to Have

• Experience with influencer marketing and partnerships.
• Familiarity with paid social campaigns.
• Basic design or video editing knowledge (e.g., Canva, Adobe Suite).
• Experience in scaling a brand or working in a startup environment.

Success Metrics

• Growth in followers and engagement rates.
• Brand consistency and recognition.
• Performance of campaigns in terms of reach, conversions, and ROI.
• Quality and effectiveness of content output.

If you are passionate about driving brand growth through innovative marketing strategies, we would love to hear from you.