We are seeking a Digital Marketing and Website Specialist to create and manage impactful digital assets for healthcare organizations, enhancing patient acquisition and brand visibility. This role encompasses everything from ensuring HIPAA-compliant website maintenance to executing strategic SEO and multi-channel advertising campaigns.

Responsibilities

• Website Development & Management: Design, build, and maintain company websites using WordPress or similar platforms, ensuring HIPAA compliance and appropriateness for healthcare.

• Optimize site performance, speed, and mobile responsiveness, and regularly update content (providers, services, announcements, blogs).

• Implement SEO best practices, including on-page and technical SEO.

• Digital Advertising: Create and manage Google Ads campaigns (Search, Display, Local Service Ads) and develop social media advertising campaigns (Facebook, Instagram, LinkedIn).

• Monitor cost-per-click (CPC), conversion rates, and ROI, providing monthly performance reports with actionable insights.

• SEO & Analytics: Conduct keyword research relevant to healthcare services, improve organic search rankings, and monitor Google Analytics and Search Console.

• Track patient acquisition metrics and marketing ROI.

• Social Media Management: Develop and implement a content calendar, create healthcare-compliant educational and promotional posts, manage online reputation, and respond to reviews to increase engagement and community presence.

• Brand Consistency: Ensure consistent branding across all platforms, collaborate with leadership on campaigns and promotions, and create digital marketing materials as needed.

Requirements

• Minimum of 3 years of experience in digital marketing and website management.
• Strong knowledge of Google Ads, Meta Ads Manager, and SEO; experience in healthcare marketing is preferred.
• Proficient in website platforms such as WordPress, Wix, or similar.
• Possess an analytical mindset with the ability to interpret data effectively.
• Strong communication and project management skills.

What We Offer

• Equivalent of USD 1104/month in the applicant’s local currency.
• Permanent work-from-home position with immediate hiring.
• Health insurance coverage for eligible locations.
• Schedule: 8 AM - 5 PM PST, Monday through Friday.

This is an independent contractor role, and candidates must have their own computer and reliable internet connection. They will be responsible for their own taxes and benefits. Professional hourly fees will be determined based on performance during the application process. To apply, please follow the link to BruntWork’s Career Site to complete your initial application requirements, including assessment questions, a technical check, and a voice recording. Submissions that fulfill all requirements will receive priority review.